A Deeper Snapshot of PLC Commercial
This time, we will dig into PLC’s current website.
We will look at every web page, its structure, keywords, rankings, etc.
We will rip it apart and see where we are missing opportunities, what we are doing wrong, and where we need improvements.
Let’s take a Peek – 8 min allotted
2nd Peek – 2 min allotted > Now this makes sense: Why your lease (webpage title) is messed up.
These website pages were removed during one of your website builds. They show up in my reporting, but those are errors and other problems with your website, that’s why I ran 2 reports because things don’t look right.
https://plccommercial.com/commercial-property-for-sale
https://plccommercial.com/crexi-for-lease
https://plccommercial.com/all-active-listings
There are probably other pages that are deleted and or messed up. I did not do a full error report because my initial findings are raising red flags!
Something is also wrong with your Secure Socket Layer (SSL). Because it’s only pulling your non-secure website version in the reports.
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Okay, now that we have looked at PLC’s website.
We need to understand where and how our competition is stacking up!
We need to know which keyword phrases they are targeting and how they rank. MAYBE WE WANT THOSE SAME KEYWORD RANKINGS
So let’s take a peek at a couple of your online comps.
1 minute allotted per comp = 3min max
Crexi – And yes, they are competing with you online. Trying to steal your traffic.
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NEXT: Improvements Needed – 6min
