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A few Quick Questions before we look at Strategies for PLC.
- How many calls do you receive every month?
- How many lead forms do you receive every month?
- How many leads per month do you receive overall?
- How many leads per month do you receive from your online efforts?
- How many leads per month do you receive from (each) your offline efforts?
ie: PLC Property Sign, in-Print, Billboards, Business Cards, etc. - Which of these marketing efforts are giving you the most leads and best ROI?
- How many visitors visit your website every month?
- What webpages do people visit on your website the most?
- What website is sending the most traffic to you?
- What keyword phrases are providing the most traffic to you?
- What keyword(s) is giving you the most leads and are converting into a client?
12. How many new clients & deals do you get each month on average?
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ONE of many strategies that I would use for PLC.
As I noted in the initial background review, PLC has 12 Active Industrial listings. We should also focus on Industrial Searches!
We would optimize for Companies wanting to buy and lease near I-95
(This is where PLC Commercial can also dominate in the Pee Dee market.)
Florence sits at one of the most strategic logistics intersections in the Southeast.
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Florence can and does attract companies relocating from:
New Jersey
Pennsylvania
New York
Northern Virginia
Charlotte / Raleigh overflow
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Many of these companies are moving south because of:
Labor costs
Tax environment
Logistics access
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One Tactic would be to target: Relocation Searches:
Warehouse Space Near I-95 Florence SC
Distribution Buildings Florence SC
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Companies relocating typically Google things like: PLC is Not Ranking
“industrial buildings near I-95 South Carolina”
“distribution space Florence SC”
“warehouse space I-95 South Carolina”
“cheap warehouse space east coast logistics hub”
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Believe it or not, all of these keyword phrases are searched every month.
I do NOT base anything on guesswork – Everything is based on FACTS.
PLC should also dominate these types of searches.
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Example of SEO pages I would build:
Warehouse Space Near I-95 Florence SC
Distribution Buildings Florence SC
Industrial Property Along I-95 Corridor
South Carolina Logistics Hub Florence Market
These webpages would capture companies before they even call a broker.
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“Of course, we would also target & optimize the most important keyword phrases we identified in the reports we just reviewed.“
AND WE WOULD ALSO TARGET THE MARKET
FOR THE 45 LAND LISTINGS PLC HAS!
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Golden Nugget
The Hidden Opportunity Most Florence Commercial Brokers miss.
Most brokers only market buildings.
The real opportunity is marketing the market itself.
We would Sell Florence like this to Google and potential clients:
“Florence is one of the few East Coast cities sitting directly on the I-95 and I-20 crossroads — giving logistics companies direct access to the Northeast, Florida, Atlanta, and the Southeast.”
This narrative attracts companies before they even know which building they want. – And PLC could be the first brokerage they meet in the Pee Dee. – Once we start optimizing, PLC increases its overall market exposure.
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Your best business decision is to partner with me.
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NEXT: Questions – 12min allotted, 2min per partner – 1 min answers
